Branding
FSC Online Brand Identity
Summary
Project Type: Brand Identity / Visual Identity
Position: Graphic Design Specialist, Farmingdale State College
Description: I first created a visual identity for Farmingdale State College’s Office of Distance Learning. As the office shifted toward the student-facing name FSC Online, I developed an updated logo and extended the identity across campus signage, promotional merchandise, and outreach materials.
Duration: September 2023- Current
Tools: Adobe Indesign, Adobe Photoshop, Adobe Illustrator
Brand Evolution
The identity evolved from the original Office of Distance Learning mark into the more student-facing FSC Online brand.
New Logo
Social Media Icon
Distance Learning Logo
Brand Applications
I extended the FSC Online identity across physical materials for campus events and student outreach, including event signage, tumblers, pens, notebooks, phone stands, and other promotional items.
Retractable event banner designed for on-campus outreach and events.
Student giveaway kits I made featuring FSC Online tumblers, pens, phone stands, and notepads.
Production & Art Proofs
I prepared production ready artwork and reviewed vendor proofs for FSC Online merchandise and event materials, including banners, pens, notebooks, phone stands, and tumblers.
Course Design
Summary
Project Type: Course Design
Position: Graphic Design at Farmingdale State College
Description: Manged and designed with team over 30+ courses branded which included custom title banner, 15+ module banners, and powerpoint templates for professors.
Duration: September 2023- Current
Tools: Adobe Indesign, Adobe Photoshop, Adobe Illustrator
First Year Experience
Modern Language
Nursing
Blend Up
Summary
Project Type: Brand Identity + Digital Experience
Description: Blend Up is a concept smoothie brand created around fresh ingredients, customization, and a fun, energetic experience. I developed the brand identity and extended it into a responsive website with online ordering and rewards.
Duration: April 2023- May 2023
Tools: Adobe Indesign, Adobe xD
Brand Applications
The identity was extended across print, merchandise, packaging, and promotional materials to create a consistent brand experience.
Logo
The Blend Up logo was inspired by the top view of a blender while a smoothie is mixing. The overlapping shapes represent ingredients blending together and create a sense of movement within the identity.
Digital Experience
I also developed a responsive website for Blend Up where users could browse the menu, place orders, explore rewards, and learn more about the brand.
Site Map
Wire Frame
Site Screens
Prototype
Reflection
Blend Up gave me experience developing a brand from the initial concept through visual identity, applications, and a complete digital experience.