Itinero – UI/UX & Brand Design
Summary
Farmingdale State College Spring 2024 Exhibition
Project Type: Application Design & Branding
Description: Itinero is a conceptual travel-planning app created as my senior capstone project at Farmingdale State College. I developed the idea from scratch, designing the brand identity, mobile interface, marketing materials, merchandise, and exhibition display to demonstrate a cohesive product experience.
Duration: September 2023-May 2024
Tools: Indesign, XD, Photoshop, Illustrator
Itinero
Travel Itinerary & Local Discovery App
Itinero is a UX/UI concept designed to simplify planning local activities and discovering new experiences. The application helps users create personalized itineraries, organize plans, and explore recommendations based on their interests, making it easier to spend less time deciding and more time enjoying the day.
The Problem
Many people spend hours deciding what to do with friends or family, often switching between multiple apps to find activities, restaurants, and events. This can become overwhelming, leading people to visit the same places repeatedly or miss opportunities happening nearby.
I created Itinero to bring planning, discovery, and itinerary creation into one experience that makes finding things to do easier and more enjoyable.
Research
30 survey responses
5 interviews
Findings
Do you have a difficult time making a decision on what activities to plan for your day?
82.1% would use an app that generates itineraries
83.3% would like viewing other people's itineraries.
73.3% said they often miss local events.
Merchandise
Branding
Bus Station
Tik Tok
Billboard
One Sheet
Branding Book
Expo Set Up
