UI/UX & Brand Design
Itinero
Summary
Farmingdale State College Spring 2024 Exhibition
Itinero is a mobile travel and activity planning app designed to help users discover things to do, find local events, and create personalized itineraries in one place.
The project was created as my senior capstone and included user research, UX/UI design, branding, prototyping, and promotional applications.
Role: UX/UI Designer & Brand Designer
Timeline: September 2023 – May 2024
Tools: Adobe XD, Illustrator, Photoshop, InDesign
Research: 30 survey participants and 5 user interviews
The Problem
Planning a day out or finding something new to do can quickly become overwhelming. Users often have to search through multiple websites, social media platforms, maps, and event pages just to create one plan.
I wanted to explore how one app could make this process easier by combining activity discovery, local events, and itinerary planning into a single experience.
Key Findings
Do you have a difficult time making a decision on what activities to plan for your day?
82.1% would use an app that generates itineraries
83.3% were interested in viewing other users’ itineraries
73.3% said they often miss local events.
How Research Shaped the Product
The research directly influenced the main features of Itinero.
Generated itineraries became a core feature, community itineraries were added for inspiration, and local event discovery was included to help users find things happening nearby.
Low-Fidelity Wireframes
I started with low-fidelity wireframes to plan the app’s layout, navigation, and main features. These early sketches helped me organize the user flow before moving into the digital design.
Final Design
The final app brings discovery and planning together in one place.
Users can explore activities and events, save ideas, view community itineraries, and organize their plans into a personalized schedule.
Brand Applications
I extended Itinero’s visual identity beyond the app through merchandise, social media, and advertising to create a consistent brand experience.
Branding
Bus Station
Tik Tok
Billboard
One Sheet
Branding Book
Expo Set Up
Reflection
Itinero was my senior capstone project and it gave me the opportunity to develop a product from the initial idea through research, interface design, branding, and final presentation.
The project taught me how important it is to connect research findings to design decisions rather than designing around assumptions. It also helped me understand how branding and user experience can work together to create a more complete product.